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Who Are Ellerker Opticians ?

Ellerker Opticians is an established independent practice in the heart of Shrewsbury with a reputation for providing top quality eyecare and products. Our friendly, local staff have a wealth of knowledge in the optical industry. We will use state of the art technology to tailor our eye examinations to your individual needs. We offer a wide variety of frames and lenses to suit all tastes and budgets from NHS frames to individually handcrafted pieces to cater for the most discerning tastes.

Our Team

We are all committed to working together in order to provide the best possible care and service.


Click on our photos to find out more about us!

Our Team
Our Story

Our Story

Based in the heart of historic Shrewsbury, Ellerker Opticians has been providing friendly and professional eye care for over 20 years.


Under new leadership, Ellerker Opticians now is a family-run practice that puts our patients at the centre of all that we do.



Founded - Eyewear Direct was born in the Riverside Mall, Shrewsbury


Moved to our current home - Following early success the business relocated to its current site on Mardol


Old Name/New Name - Well-known Shrewsbury Optometrist Stephen Ellerker took over the business and we became “Ellerker Opticians”


Pioneers Ellerkers is the first practice in Shrewsbury to use OCT scanning as part of our eye examination.

2015 - 2018

Expansion and new faces - Ellerker Opticians acquired both John Biddles’ and Hayward & Ward’s Shrewsbury practices, welcoming new patients from both. In 2016, Iain Milne started as Ellerker’s first full-time optometrist, bringing with him over ten years of local optical experience.


New leadership - Iain became partner and Stephen eased back from operations


Qualification - Daniel Bevington cemented 5 years of dispensing experience, qualifying as a Dispensing Optician and gaining the letters FBDO.


Say Hello, Wave Goodbye - Following his PhD studies, longstanding stalwart Alex Durie left to pursue his passion in computing.  Elizabeth Milne, Iain’s wife became practice manager, making the practice a family affair.


New equipment - The practice installs an Optos Ultra-Widefield retinal scanner to deliver a truly hospital-grade examination.

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